About us

Laurelle New York began with a simple moment between a mother and her daughter. From an early age, Laurelle believed that clothing should do more than just follow fashion. She felt that it could help women feel confident, comfortable and at ease with themselves. Her love for fabrics, her sketches and her curiosity revealed something important — fashion can be a quiet form of strength.

In 2015, on her eighteenth birthday, her mother Anne made a decision that changed everything. Together, they opened a small boutique in New York with one clear intention: to create a space where women would feel understood, supported and represented through the clothing they wear.

What began as a heartfelt idea has grown into a lasting mission. Ten years later, that purpose still guides every design and every collection. We focus on real women in real moments — women with ambition, feeling, courage and their own life story. Our clothing is made to follow their rhythm, not the other way around.

Laurelle remains the core inspiration behind the brand. Her name on the door is more than a tribute. It is a reminder of where it all started and why we continue to create. Above all, it is a promise to every woman who walks through our boutique or visits us online: we are here to help you feel like the best version of yourself.

Questions? Feel free to reach out to us at info@laurelle-newyork.com.