Our 10-Year Anniversary Sale is Live!
At Laurelle New York, this anniversary is more than a milestone — it marks ten years since a mother and daughter turned a shared dream into a real boutique.
To celebrate our 10-Year Anniversary, we’re holding our biggest sale ever:
UP TO 70% OFF selected pieces!
Every piece tells part of our story — and maybe yours too.
The sale ends today. Don’t miss out!
With love ♥
Anne & Laurelle
Most loved collections
Meet Laurelle
At Laurelle New York, everything began when a mother noticed how clothing could change the way her daughter felt about herself. Even at a young age, Laurelle saw fashion as more than appearance and trends. For her, it was a way for women to feel confident, comfortable and understood.
When she turned 18, her mother Anne chose to build something together with her — a small boutique shaped around self-confidence rather than fast fashion. What started as a shared dream grew into a space where women of all ages could find pieces that reflect their personality and support their everyday life.
More than 10 years later, that purpose has never changed. The boutique still carries her name as a tribute to the moment it all began.